BEHIND THE SCENES OF MY ZALANDO INSTAGRAM CHRISTMAS CAMPAIGN
A couple of weeks ago, I was invited to do a Social media campaign via Instagram for Zalando. I had the pleasure of representing Denmark, with some of the most influential Influencers. Emilie Lilja, Julie Pallesen, Laura Tønder, Sophia Roe & Virgil Nicholas. – Paired in two groups, I was teamed up with Julie & Sophia. Not only did they appear insanely stylish, but their kind nature, and down to earth manor was what struck me most. Luckily they also had a good sense of humour, so the chemistry felt quite natural during the entire shoot – Or maybe it was because Julie kinda took on a Dr. Phil persona (rightfully so in that chair) in between the re-takes which made the shoot even funnier 😉
The theme of the campaign is Christmas traditions. Everything from what our favourite food is to how we spent Christmas with our families. We shot both a group video, and also had to make an individual video getting a little more personal.
Couldn’t keep up my hardcore Asian facade. I cracked up like a nut when Wijk said something.
Besides Denmark, Norway & Sweden were also in Copenhagen to shoot their campaigns. Among the influencers from Sweden, were Social Media megastar, Andreas Wijk whom I had a blast with backstage. He was all smiles, goofing around and kinda (not kinda, he was) obsessed with my glasses from Ilkjær Eyewear. (I don’t blame him. My Optician is the best) Like Julie & Sophia, what I liked the most about him was that he also had an earthly vibe about him, really making me feel comfortable and showed no sign of being affected by the fact that he is one of the big guys in the business.
Campaign will be out in the beginning of December, so stay tuned @kristianbrandt
Like what I’m wearing? Everything’s from Zalando – There’s a link below to the items 🙂
Novesta sneakers (HER)